ATS Heritage won this project based on its innovative tender for an audio tour of Balmoral, the Queen’s private residence in Scotland.
Whilst guiding the visitors around the grounds is straightforward, it was a highly challenging and sensitive task to provide information where access to the Castle itself is restricted to one room.
Because of this we wanted visitors to understand that although it was the Queen’s home, it was also a working estate with all the challenges and responsibilities that this entailed. So, we minimised the focus on the Queen and the present Royal Family and concentrated on stories of the Castle’s most famous residents and visitors by bringing to life such characters as Queen Victoria, Prince Albert, Prime Minister Gladstone and the Tsar of Russia.
The tour is multilingual and is also available as an App. This received a lot of press coverage. “By Royal ‘App’pointment” was the most humorous!