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Imperial War Museum: Churchill War Rooms

The Churchill War Rooms is a museum in London and one of the five branches of the Imperial War Museum.

The museum comprises the Cabinet War Rooms, a historic underground complex that housed a British government command centre throughout the Second World War, and the Churchill Museum, a biographical museum exploring the life of British statesman Winston Churchill.

What we did

What was required

The team at Imperial War Museums ran a competitive tender in 2023 that ATS were successful in winning.

Having decided to revamp their visitor offer at Churchill War Rooms from an aging audio guide to a more dynamic multimedia guide, they decided to review the offer in full and expand it to allow it to tell more of the stories of the many people that worked there during the War.

To that end the brief in the tender asked for a main multimedia guide, a family friendly tour, a BSL and audio descriptive version, translation and the hardware and software to support the smooth running of the service.

Our Creative Solution

ATS worked closely with the team at Imperial War Museums to develop the scripts for each of the tours.

The aim was to create a tour for each of their audiences that was more dynamic and engaging than the audio devices they had previously.

ATS have created a main tour, family tour option and the following international language options: French, German, Spanish, Italian, Dutch, Portuguese, Russian, Mandarin, Hebrew, Swedish, and Ukrainian.

Like what you see?

What They Said

Tripadvisor Sept 2024: Excellent audio guide.

Tripadvisor Sept 2024: The audio guide is handy, interesting, and included in the price.

Tripadvisor Aug 2024: the audio guide really brought it all alive.


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