Museum Rembrandthuis is the only place in the world where you can experience how Rembrandt once lived and follow his life story, from his arrival as an ambitious celebrity artist, to his forced departure due to an accumulation of debts.
As a visitor experience dedicated to sharing the history, life and career of Rembrandt, there are a wealth of diverse stories to tell, and ATS were thrilled to be asked to bring them to life for visitors in an imaginative and accessible way.
As the whole museum was due to be redeveloped and with five new museum spaces being added, the client decided that this was the perfect opportunity to introduce brand new multimedia content available in 13 languages.
In summary Museum Rembrandthuis wanted:
The guide is designed to be visually vibrant and included a newly developed audio screen that has an integrated image viewer. This enables the visitor to listen to the tracks whilst scanning through visual details of the subject matter.
The menu screen is simple to use, adopting a traditional tiled scrolling approach. Contained within each tile is a browse screen that offers icons for the visitor to explore content of interest in more detail.
New Creative Ideas
Certain stops along the tour route features content that is triggered by beacons, instinctively playing in the language that the visitor has chosen.
We also added ‘slow looking’ stops where the visitor is asked to focus on a painting and to listen as the narrator tells them who to perceive that particular work in a different way.
We also produced the digital visitor guide as a progressive web app (PWA). This allowed the visitors to view the content on their own device should they chose to do so.
Accessibility
The multimedia tour is available in 13 different languages: Dutch, English, German, French, Italian, Brazilian Portuguese, Russian, Spanish, Japanese, Mandarin Chinese, Hebrew, Modern Standard Arabic and Turkish.
Family Tour
The family version of the multimedia guide is presented by an animated dog named ‘Kwast’. This friendly guide appears in one of Rembrandts famous paintings.
Along the route, Kwast has many challenges for the young visitors, which encourages them the learn about many of the people and objects relating to Rembrandt’s life.
