Is your film content accessible to diverse audiences, including those with disabilities or language barriers?

One of the most effective ways to communicate with your customers, and your employees, is through video content. Whether it's product launches, training videos, or health and safety messages, well-produced videos can engage viewers, enhance understanding, and drive results.

However, to truly maximise the impact of your videos, it's essential to make them accessible to everyone, regardless of their communication abilities or language.

Why Accessibility Matters

Accessibility in video content is not just best practice; it's a moral obligation. By making your videos accessible, you're ensuring that everyone, including people with additional communication needs, can benefit from the information and insights they provide. Additionally, accessible videos can improve your brand reputation, enhance customer satisfaction, and boost employee engagement.

Key Accessibility Features to Consider

When creating accessible videos, there are several key features to consider:

1. Captions and Subtitles:

• Closed Captions: These provide a text transcript of the audio, including dialogue, sound effects, and music. They're essential for viewers who are deaf or hard of hearing, as well as those who prefer to watch videos with the sound muted.
• Open Captions: These are burned into the video, making them visible even when the captions are turned off.

2. Audio Descriptions:

• Audio descriptions provide a narrated description of the visual elements of a video, such as actions, expressions, and on-screen text. This is crucial for viewers who have visual impairments.

3. Language Translation:

• Translating your videos into multiple languages can help you reach a broader international audience or make training videos more accessible to an international workforce. This can be achieved through subtitles or dubbing, depending on your target audience and budget.

4. British Sign Language (BSL):

• For viewers with hearing impairments and use BSL as their primary language, providing BSL interpretation can significantly enhance accessibility.

The ATS Advantage: Your Partner in Accessibility

At ATS, we understand the importance of creating accessible video content. With over 30 years of experience in producing multimedia and audio guides for the heritage and visitor attraction industry, we have a deep understanding of the nuances of international language translation and BSL. We specialise in a comprehensive range of video production services, including:

• Storyboarding and Scriptwriting: Developing engaging narratives that resonate with your target audience.
• Filming and Editing: Capturing high-quality footage and crafting visually stunning videos.
• VFX: Adding special effects and animations to enhance your video's impact.
• International Language Translation: Translating your videos into multiple languages, ensuring accuracy and cultural sensitivity.
• BSL Interpretation: Providing professional BSL interpreters to make your videos accessible to the deaf community.

Making your business videos accessible is a worthwhile investment that can benefit your organisation in numerous ways. By prioritising accessibility, you can create a more inclusive and engaging viewing experience for all.

By choosing ATS as your video production partner, you can be confident that your videos will be accessible to a global audience. We're committed to helping you create inclusive and impactful video content that leaves a lasting impression.

If you know exactly what you want or have no idea where to start, we’d love to chat! Get in touch with Sam on 07468 695100 or send an email to sam.hornsby@ats-heritage.co.uk

You can find out more about our film production services here.