We seem to be living at a time where everything's fast-paced, short format and scrollable. But over the last year there's been a growing interest in something called "slow looking," especially when it comes to art.

Galleries and museums are really starting to embrace this idea of taking time to truly connect with artworks, and audio descriptions are playing a big part in making that happen.

But what exactly is slow looking and how can audio descriptions enhance this practice, especially in the context of emerging mindfulness and wellbeing trends?

Slow looking encourages visitors to pause, observe and truly look at the artwork or exhibition pieces.

This approach aligns perfectly with the growing emphasis on mindfulness and wellbeing, which are predicted to be key trends in the museum and gallery sector for 2025.

Audio descriptions, traditionally designed to make art accessible to visually impaired visitors, are now being reimagined as tools for everyone. By providing detailed, evocative narratives, these descriptions guide listeners through the visual elements of an artwork, encouraging them to notice subtle details and engage with the piece on a deeper level.

Why Galleries and Museums Should Consider Slow Looking Audio Descriptions:

• Enhanced Accessibility: While primarily serving visually impaired audiences, slow looking audio descriptions benefit all visitors. They offer a structured way to engage with complex artworks and exhibitions, making them more approachable and enjoyable.
• Mindfulness and Wellbeing: In a time of digital distraction, museums are becoming sanctuaries for mindful experiences. Audio descriptions can guide visitors to focus their attention, creating a sense of calm and presence. Music tracks can also be used to create a sense of emotional resonance, aligning with the artwork's intended mood.
• Deeper Engagement: Slow looking encourages visitors to spend more time with individual artworks, creating sensory immersion, complementing the visual and auditory elements. This can translate to increased visitor satisfaction and repeat visits.
• Educational Value: Audio descriptions can provide historical context, artistic techniques and interpretive insights, enhancing the educational value of exhibitions.
• Expanding Visitor Demographics: By catering to diverse learning styles and promoting inclusive experiences, museums can attract a wider audience

Mindfulness and Wellbeing Trends for 2025:

The museum sector is increasingly recognising its role in promoting wellbeing. Expect to see:

• Dedicated mindfulness spaces and programmes.
• Exhibitions that focus on sensory experiences and emotional connection.
• Increased use of technology to enhance contemplative engagement.
• A greater emphasis on accessibility and inclusivity.

Slow looking audio descriptions fit seamlessly into these trends, offering a tangible way to promote mindfulness and well-being within the gallery setting.

How Do you Makes a Great Audio Description?

When it comes to crafting exceptional audio descriptions, our team of scriptwriters, producers and editors really understand the nuances of visual storytelling.

• Expert Scriptwriting: We have experienced writers who are skilled at translating visual information into compelling narratives. They understand the importance of clear, concise language and evocative imagery.
• Attention to Detail: Our descriptions go beyond simply stating what is visible. They delve into the emotional and conceptual aspects of the artwork, creating a deeper understanding.
• Technical Expertise: We use cutting-edge technology to deliver high-quality audio experiences and our expert team will find the right solution for you rather than just pushing new technology for technology’s sake.
• Dedication to Accessibility: We are committed to creating inclusive experiences for all visitors, ensuring that their audio descriptions are accessible and engaging.
• Proven Track Record: We have worked with museums and galleries all over the world and have a large portfolio of high-quality audio description projects.

By partnering with us, galleries and museums can ensure that their audio descriptions are not only informative but also transformative, enhancing the visitor experience and promoting the art of slow looking. Contact ATS today to discuss your project and discover how you can bring your stories to life.