Published: 13 Feb 2025
Do you want to connect with your supporters, show off the amazing work you do and inspire them to get involved? Video is your secret weapon. It's far more engaging than just text and pictures, and it can really make a difference in how people connect with your cause.
Video isn't just a fancy extra for charities and non-profit businesses these days; it's essential. It lets you shout louder about your work, show what you do in action and get people genuinely excited about supporting you. Here's how we can help:
1. Stories That Stick: We all love a good story, don’t we? Video is perfect for telling your charity's story. Instead of just describing what you do, you can show it. Introduce the people you help and let their experiences speak for themselves. These real stories build a powerful connection and create real empathy.
2. Spreading The Word: It's noisy out there on social media platforms. Video helps you cut through the clutter. It's more engaging than text and gets shared more frequently than posts just containing text or images. A great video can grab attention, get your message out there, and reach a much wider audience. Whether you're raising awareness about a specific issue, promoting an event or just trying to connect with new supporters, video can boost your reach. Think social media, your website, email campaigns – video works everywhere.
3. Building Trust, Being Real: Trust is everything for a charity. People want to know their donations are actually making a difference. Video helps build that trust by showing the real impact of your work. Give people a peek behind the scenes, introduce your team and share stories from the people you help. Being transparent builds confidence and encourages people to get involved.
4. Getting People To Act: What’s the main objective? Ultimately, you want people to do something. Whether it's volunteering, donating or just sharing your message, you want to inspire action. Video can make a real difference here. Show the urgent need, how effective your programs are and the positive impact of donations. A strong call to action at the end of your video can seal the deal.
5. So Many Ways To Use It: Video is super versatile. You can do short clips for social media, longer documentaries and everything in between. You can tailor it to different audiences and platforms, making sure your message hits the mark.
ATS: Helping Charities Tell Their Stories:
At ATS, we're passionate about helping charities like yours. We specialise in creating high-quality promotional films, case study videos and documentary-style shorts. We know how powerful video is for telling stories, raising awareness and connecting with supporters. And because of our background in visitor attraction multimedia guides, we have a huge team of translators! This means we can help you reach an international audience. We also offer BSL and closed caption options, making your charity's story even more accessible. We offer flexible pricing for non-profits, so getting great video content is within reach.
Ready to unleash the power of video for your charity?
Get in touch with Sam Hornsby for a friendly chat. We'd love to talk about your video needs and how we can help you make a bigger impact. Let's tell your story together!