As we approach the end of 2024, it's an ideal time to reflect on the year's visitor statistics. By analysing visitor behaviour and preferences, heritage sites and visitor attractions can gain valuable insights to inform strategic planning for the upcoming 2025 season.

Why Data-Driven Insights Matter

• Understanding Visitor Behaviour: By tracking visitor movements, dwell times, and popular exhibits, venues can identify areas of interest and potential bottlenecks.

• Personalising the Visitor Experience: Tailoring experiences to individual preferences can increase visitor satisfaction and encourage repeat visits.
• Optimising Operations: Data-driven insights can help optimise staffing schedules, merchandise offerings, and facility layouts.
• Measuring the Impact of Initiatives: Evaluating the effectiveness of new exhibits, events, or marketing campaigns can help venues allocate resources effectively.

Key Data Points to Track

• Visitor Demographics: Age group, group composition (eg: families, couples, friends), mode of transport used, and geographic location can provide valuable information about target audiences.
• Visitor Journey: Analysing the path visitors take through a site can help identify areas that need improvement.
• Dwell Time: Measuring the amount of time visitors spend at different exhibits can help assess their engagement.
• Popular Exhibits and Attractions: Identifying the most popular exhibits can help prioritise resources and plan future exhibitions.
• Ticket Sales and Revenue: Tracking ticket sales can help assess the financial performance of different offerings.
• Social Media Engagement: Monitoring social media activity can provide insights into visitor sentiment and online reputation.

Tools and Technologies for Data Collection

• Visitor Counting Systems: These systems use sensors or cameras to track visitor numbers in real-time.
• Mobile App Analytics: Mobile apps can collect data on visitor behaviour, preferences, and feedback.
• Survey and Feedback Tools: Surveys and feedback forms can gather qualitative data on visitor experiences.

And once you have all that data, what do you do with it? How do you turn it into a plan for improving your offering?

That's where ATS comes in.

Comprehensive Consultancy Services

Our expertise spans a wide range of essential areas:

• Holistic Evaluation: We provide a thorough assessment of your current visitor experience, identifying strengths, weaknesses, and opportunities for improvement.
• Funding Applications: Securing the necessary financial support is crucial for any heritage project, but navigating the complex world of funding applications can be daunting. Our team has a proven track record of successfully guiding clients through the funding application process.
• Interpretation Planning: Engaging your visitors is key to creating a memorable experience. Our experts will help you develop compelling narratives, interactive exhibits, and educational programs that resonate with your audience.
• Access & Inclusion: We are committed to ensuring that your site is accessible to everyone. Our team can conduct accessibility audits, develop inclusive content, and implement strategies to accommodate visitors with additional requirements.
• Digital and Technology: Technology plays a vital role in enhancing the visitor experience. We offer expert guidance on selecting and implementing the right technology solutions to meet your specific needs.
• Writing Briefs: Our creative team can assist with crafting compelling project briefs and tender documents.
• Staff Training: We provide comprehensive staff training to equip your team with the skills needed to manage and optimise your new systems.

Ready to elevate your visitor experience? Contact us today to explore how our consultancy services can help you achieve your goals.