Published: 5 Oct 2025
The Sandringham Estate, the Norfolk retreat of HM The Queen, has recently appointed ATS Heritage to develop a new multi-media guide tour for visitors.
Adding to our regal portfolio of clients, which already includes Buckingham Palace, Balmoral Castle, Windsor Castle, and the Palace of Holyroodhouse, we are now delighted to be working with The Sandringham Estate.
From the new season, The Sandringham Estate will provide every visitor with a high-quality, easy-to-use device that unlocks the wonderful stories of Sandringham. The new tour will be rich with audio, film, interactive elements, and archive images and other materials from the collection.
Enhancing the Visitor Experience
An important element in the production of the multimedia guide is to preserve the personal experience of engaging with the staff at Sandringham, while simultaneously providing access to layers of stories presented on hand-held devices.
Our experienced scriptwriters and designers will collaborate closely with the Estate's staff and room guides to produce a tour that will inspire visitors and encourage further personal engagement with the team on site.
Garry Marsden, Visitor Services Manager, commented on the collaboration:
“I am excited to be working with ATS Heritage once again. I know from experience that the introduction of the new Multimedia Tour will really add value to our visitor experience as well as increased dwell time. This, coupled with the first-class back up that ATS offer, is a winning combination I am delighted to have on board.”
If you would like to read in more detail about our projects specialising in interpretation, audio and multi-media guides, please click here.