Recruiting Now
Recruiting Now

17th May 2021

Churchill at Blenheim: A Model for the Future of Museums?

The theme of this year’s International Museum Day is ‘The Future of Museums: Recover and Reimagine’. This got us thinking about some of the innovative solutions we’ve been working on recently in response to the COVID-19 pandemic. It seems fitting that yesterday saw the launch of our ‘Churchill at Blenheim Palace’ online experience.

Click here to explore the Churchill at Blenheim experience


A screenshot of an interactive website, containing black and white images of Winston Churchill through the ages.


This was produced to complement the new exhibition at Blenheim Palace and ATS were keen that the website could be enjoyed by both those who had attended the exhibition in person and those who could not. To achieve this, we included the following:

  • Videos that tell the story of Churchill’s life at the palace through dramatisation, exclusive to the website
  • Games and interactives that are also exclusive to the website
  • ‘Explore the Collection objects’ for those who were unable to attend the exhibition, or those who wanted to re-visit the information


A screenshot from a website showing a still from a video. The back of Churchills head is silhouetted and can be seen looking up at the decorative ceiling of Blenheim Palace.


Throughout the pandemic visitors have been experimenting with new ways to engage with museums and organisations have tried some radically different approaches. The ‘Churchill at Blenheim Palace’ website is a celebration of how we have adapted and reimagined how an exhibition can be experienced.

We are delivering new and exciting products as a result of new visitor needs created by the pandemic, and our processes in producing these have also had to be adapted. You can read about how we filmed the videos for the ‘Churchill at Blenheim Palace’ experience here.


An actor dressed as Winston Churchill raises a glass to toast at a party.


ATS’s MD Spencer Clark commented: “This was a really special project for us to be involved with and our creative team excelled themselves. We worked closely with Blenheim Palace to bring their vision to life, and we’re thrilled to finally be able to reveal it!”

If you’re interested in learning more about how you can bring your collection to life online in an innovative and accessible way, talk to us today to find out more.

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