Hever Workshop: ‘How to use multimedia to unlock your best visitor experience.’
Plus bonus session – 20 digital tips to get better ticket sales online.
Description
With over 20 years’ experience working with the UK’s leading historic sites and attractions, we have a wealth of knowledge on how to create memorable visitor experiences.
This one day workshop will be full of practical examples and participants will leave with a better understanding of the value of multimedia interpretation, how to develop an interpretation plan and the budget and resources that might be required.
If you are asking yourself any of the following questions, then this workshop is designed for you.
- How can we transform a tired visitor experience and generate better customer reviews?
- How do we bring our stories to life for a range of new audiences?
- How can we attract and engage with our overseas visitors and those with disabilities?
- How do we know which are the best tools to choose?
- How can we increase visits to our website and sell more tickets?
Venue: Hever Castle, Kent
Date: Spring 2020 – date TBC
Cost: £75+VAT (includes lunch, refreshments and complimentary tickets to London’s iconic St Paul’s Cathedral)
Session 1
Multimedia: What is it and why do you need it?
Presented by Anne Fletcher, Director of Interpretation and Spencer Clark, Director at ATS Heritage
‘Multimedia’ is a term that is talked about frequently but often misunderstood. There is a feeling that visitors expect it, that it is the latest thing, but what exactly is it? And is it appropriate for an historic house, garden or castle? This session is for those that run historic properties and would like to find out what multimedia is and how it can support their visitor experience.
Participants will discover that multimedia can tell a range of stories from the past and reveal the present life of the property through those that live and work there; can reach a diverse range of visitor groups, including families, those who don’t speak English and those with disabilities; that it is unobtrusive and can support rather than disrupt the special atmosphere of a historic property; that is can support the key role that guides and volunteers play in the visitor experience and most importantly, that it is affordable.
Session 2:
20 digital tips to get better sales online in 2020
Presented by Andy Headington, CEO of Adido
Now you have identified how to create an exciting visitor offer – time to attract more visitors! This session will cover all of the areas that marketing managers need to look at in 2020 to help them get more sales for their venues. We will look at hands on practical and easy to implement changes that will help to get more traffic on Google, engage with audiences on social media and help your website to convert better. Based on real world examples from heritage and tourist attractions and published case studies, this talk will give you all the actions you need to push your digital experience this year and beyond.
Workshop agenda:
10am registration, tea & coffee
10.30am – 12.30pm Session 1 part 1: Multimedia: What is it and why do you need it?
12.30pm – 1.30pm – Lunch (provided – please let us know of any dietary requirements)
1.30pm – 2.30pm Session 1 part 2: Multimedia: What is it and why do you need it?
2.30pm – 3.30pm Session 2: 20 digital tips to get better sales online in 2020
Register your interest by emailing enquiries@ats-heritage.co.uk
Terms & Conditions
If you cancel less than 30 days prior to the event we’ll refund you, no questions asked.
We would like to take photographs and videos during the workshop for press/marketing purposes, if you do not wish to be featured in these please do let us know prior to the event.
ATS reserve the right to cancel the workshop and, in that event, would either rearrange an alternative date, or provide a full refund.
