St Magnus Cathedral – Orkney
Delivering mobile interpretation without an app
How can you deliver rich digital interpretation to an unstaffed cathedral that attracts visitors from all over the world? St Magnus Cathedral welcomes thousands of visitors from Cruise Ships but could not provide a conventional on-site guide service due to cost and staffing requirements. Downloadable apps were a challenge due to the international audience (lots of different types of devices) and limited Wi-Fi connection, so the ATS product team got their thinking hats on and developed the ‘Little Cloud’.
The ‘Little Cloud’ can stream HD content to hundreds of people at the same time, the Wi-Fi solution delivers a tour guide app experience via the smartphone browser. The visitor simply connects to the tour Wi-Fi network, no apps to download or take up valuable memory space, simply connect, open browser and enjoy.