Lights, Camera… Welcome back!

As doors reopen at cultural and heritage sites around the world, staff and volunteers are busy preparing to receive visitors once again. But how can visitors be reassured that their visit will be a safe one, and what do they need to know in order to confidently make a booking?

A Welcome Video gives organisations the opportunity to clearly lay out the steps that they have taken to ensure that future visits will not only be safe, but enjoyable. From Westminster Abbey to Bletchley Park, many sites have already created content that visitors can view online and on-site. These videos allow potential visitors the opportunity to learn about the Covid-19 procedures that are in place. It is also an opportunity to offer some guidance on how best to make use of the facilities on the day of their visit.

Bletchley Park’s Reopening Welcome Video:

It is essential to have a web page dedicated to planning a visit and include a list of FAQ’s. Among the information and guidance that can be included are:

• Online ticketing information and whether or not it is necessary to book a time slot
• Instructions on keeping a social distance from other visitors
• Reassurance that you have a safe visitor route (perhaps a one-way), offering visitors greater confidence
• Rules and recommendations, such as asking people not to visit if they have any Covid-19 symptoms
• Recommending wearing a face mask while in indoor spaces (which may become mandatory)
• Advise visitors that you have hand sanitiser stations throughout the site
• Most importantly, enjoy your visit!

Westminster Abbey’s Reopening Welcome Video (with subtitles & BSL):

For further information on producing your own Welcome Video, contact us today to discuss your needs and we could soon be helping you to welcome back visitors, in the knowledge that you are safely open for business.